Everyone wants d the topspot!!
Digital marketing is becoming increasingly popular as it is begining to influence people even more than television. Now with technology and luxuries like sky plus people no longer have to watch the adds on t.v and with people spending the majority of the day on their computer, companies are allocating a huge part of their budgets to online marketing. This is understandable as everyone is influenced by the net in particular young people and those who work in front of a computer everyday companies are getting maximum world wide coverage. This doesn't come cheap however, there are different types of payment systems one being pay-per-click which means the company only pays for those times a customer clicks into the site! This is an example of a paid-for listing.One main aim of companys is to get the google topspot which almost guarantees that almost everyone who types in the key words will visit this site. The hotspot is not an easy spot to get to this is achieved with the help of search engine optimization which is when the google spider visits your site and chooses it for number 1.This would be an example of an organic listing where the company does not have to pay for their listing.
I tink its all quite complicated but its obviously working!!





